Search engine optimization (SEO) is essential for any business with an online presence.
Search engine optimization involves strategies, techniques and tactics which are applied to increase the amount of visitors a website receives by obtaining a high placement in the search results of search engines such as Google, Bing and Yahoo.
People unversed in SEO often write it off as an unnecessary task but they couldn’t be more wrong. We’ll use a quick case study to show why:
Bob has a plumbing business in Sydney called Bob’s Plumbing. Bob doesn’t think he needs SEO work because when he types “Bob’s Plumbing Sydney” into Google he can find his website on the first page. Bob thinks that SEO is all about being on page 1 of Google – and his business is.
Bob’s wrong because this strategy isn’t bringing him any new business. If someone is searching using the phrase “Bob’s Plumbing Sydney” they already know about his business. Ranking on page 1 when people search for your business by name is no great feat.
What quality SEO work does is have Bobs website rank on the first page of Google for other terms such as “Plumbing Sydney”, “Best Plumber Sydney” and “Cheap Plumber Sydney” etc. These terms are phrases that people use when they are looking for a business like Bobs – not when they’re looking for Bob’s specific business.
By engaging SEO work Bob can have his website found by people not just looking for his business but, but people looking for a plumber in general and by doing this he will obtain far more new customers, increasing his revenue. This quick example applies to businesses of any industry.
When it comes to search engine optimization there are two main factors: onsite SEO and offsite SEO. Onsite SEO is about customizing your website so that the various search engines can read and understand it, examples of onsite SEO include your URL or domain name, page titles, URL extension, content and amongst other things, whether your website is mobile ready. At Direct Exposure Marketing we guarantee to perform all of the best practices to ensure your onsite SEO work is flawless.
The 2 major parts of offsite SEO are webmaster tools and back linking. Using webmaster tools allows us to educate search engines on how to read your website which provides better results. Back links is a term used for other websites that link or point to your site. Back links have long been seen by search engines as a key indicator of a sites importance, the more sites that point to you’re the more important the search engines will consider your site to be. Our SEO team have a special in house back linking strategy that is one of the most powerful in the industry, meaning our clients gain access to our market leading technology.
To develop a successful SEO strategy for your business we will review your current site and gauge search traffic around your industry to give you the widest possible scope of potential customers. All of our strategies are “white-hat” and within the rules and regulations of search engines.
All of our services come complete with our best price guarantee. If you have a quote for a similar standard of work, we’ll beat it by 10%.*
*Quote must be from and Australian based company.